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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01908_Field_OMPA T6.txt
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1996-04-10
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So this is my explanation, that essentially what
you have are millions of people out there who
absorbed McLuhan with their mother’s milk, as it
were, in college, and who are ready to be
resummoned to a new view of popular culture.
These are the people who in fact buy my books.
People are always trying to carry on about me,
and saying I’m sort of a symptom of a patriarchy
or for the far right, or something like that, which is
ridiculous. My real audience are all those people,
scattered around the globe now, who are
authentic ‘60s people, who have been displaced
from the cultural centre by those untouched by
McLuhan and everything else.